After the COVID-19 pandemic, companies worldwide shifted towards single-use or disposable product variants. My partner, Devynn, and I connected through our shared passion for sustainability, determined to address the growing issue of packaging ending up in landfills. Our initial step to combat this problem involved focusing on a specific industry where both of us possessed substantial expertise: self-care and beauty products.

Problems
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• Consumers often struggle to find a hair product that works well for their hair and is healthy
• Many consumers purchase a product they don't end up liking or using
• A large number of interviewees want to support small businesses, but don't have a lot of disposable income

Website Prototype

I created the wireframes of the website using Figma, which can be viewed with this link: 

I then built out a basic version of the site using Webflow, which can be found at this URL: 

Branding

Central to our venture is a commitment to products crafted from natural ingredients, embodying a profound sustainability & eco-conscious ethos. This vision inspired my creative approach, where I employed organic shapes and adhered to a green and earthy color palette, amplifying Green Tress's unwavering dedication to these core values.